my obsession with words...a plum assignment below
Interbrand Naming Consultant
To successfully manage the full range verbal branding assignments with an emphasis in naming.
To understand branding and take into account how language will support a brand when marketed to the public.
To work with the Director of Naming and other members of the team to create strategies and concepts that help our clients either solve problems or capture opportunities.
To bring conceptual thinking to life in a compelling way through naming and writing.
To navigate the complex trademark, linguistic, URL landscape along the way.
